ABOUT US

SUN=SEN is more than an art, it is a brand telling stories.

SUN=SEN is pronounced as SUNEQAULSEN. Aesthetic and fun design is the fundamental concept of the brand. SUN=SEN believes mood and stories define the soul of the collection. Our designs are inspired from social, political and psychological angles, and we design and present our messages in a funny angle, in an angle of  the quote of “Why so serious?” SUN=SEN would like to bring out people’s inner craziness through our concepts and ideas, we try to mix and match different contrasting colours and textiles. Cloths of SUN=SEN will never be just 2D, there must be some texture in every garment. SUN=SEN wants to bring different and unfamiliar designs to the streetswear industry SUN=SEN has our own brand logo, which represents the contradiction of life. We believe contradiction creates emotions. These emotions bring out unexpected prettiness of art. And this is one of the inspiring background of Hong Kong.

SUN=SEN不只是藝術, 更是一個會說故事的品牌。看圖說故事, 品牌名字讀為『SUNEQUALSEN』。同一事物於不同人亦有各自理解方式。設計師就如同一位『STORY TELLER』, 利用不同手法將各式各樣的物料拼合起來, 營造出獨特視覺觀感, 而SUN亦成為說故事的人之一。品牌的系列充滿趣怪元素, 將多種物料運用於同一服飾上, 彷如帶領大家進入她的夢想王國, 細說每個趣味故事。設計師善於掌握服飾結構, 並將其大膽演變出多種玩味SILHOUETTE, 成為品牌的特色之一。品牌基本的概念結合了美學和有趣的設計。 SUN = SEN的品牌標誌,代表生活的矛盾。在香港鼓舞人心的背景底下 , 我們相信矛盾創造情感,這些情緒帶來了意想不到的藝術美妙。SUN=SEN希望透過衣服滿足穿衣者的心靈, 也同時帶給身旁著無限的靈感, 讓服裝設計以藝術與情感聯繫的方式持續性地發展。